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Thailand goes gaga for art toys

Thailand goes gaga for art toys

16 Sept 04:16 Key points summarised by AI
  • Art toys have become a massive social media phenomenon and coveted collectible in Thailand, appealing to all ages beyond traditional playthings.
  • Dataxet reported nearly 5,000 mentions and over 2.2 million interactions within a month, with Facebook being the primary platform for this trend.
  • Popular characters like Labubu and Crybaby, alongside brands like Pop Mart, dominate the market, with 'blind box' sales fueling collector excitement and driving high resale values.
  • Collectors are drawn to art toys for their unique designs, artistic narratives, the thrill of unboxing, and the potential for investment, while the trend also creates lucrative business and charitable collaboration opportunities.
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