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TAT plans “Rockstar” walking tours of Bangkok’s Chinatown

TAT plans “Rockstar” walking tours of Bangkok’s Chinatown

23 Sept 04:58 Key points summarised by AI
  • The Tourism Authority of Thailand (TAT) is launching new “Rockstar” walking tours in Bangkok’s Chinatown, encompassing Yaowarat, Songwat, and Talad Noi, inspired by Thai K-pop star Lisa’s popular music video.
  • The Bangkok Metropolitan Administration will enhance Chinatown's atmosphere by replacing footpaths with new tiles featuring a “Bo Tan” flower design and a “Yaowarat must go on” statement.
  • Lisa’s recently released “Rockstar” music video has significantly driven tourism to Yaowarat Road, with many fans visiting the specific filming locations.
  • The Thai government plans to leverage the video's immense popularity, praised as a model of “soft power,” to further promote Yaowarat’s famous street food and other cultural attractions.
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