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Thailand’s Nation Brand ranking drops two spots this year to 31th

Thailand’s Nation Brand ranking drops two spots this year to 31th

13 Sept 11:24 Key points summarised by AI
  • Thailand's Nation Brand ranking dropped two spots from 29th to 31st globally in the 2018 Nation Brands Index.
  • Despite the decline in rank, Thailand's brand value increased by 5% to $509 billion, and its brand rating improved from AA- to AA.
  • Among ASEAN countries, Thailand is outranked by Indonesia (16th), Singapore (28th), and the Philippines (29th).
  • The index assesses nation brand strength based on factors including product quality, investment, social responsibility, revenue, costs, and business value.
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