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Songkran is set to boost economic sentiment

Songkran is set to boost economic sentiment

14 Sept 04:38 Key points summarised by AI
  • Economists project Songkran will generate approximately 135 billion baht in consumer spending, a 2.76% increase from last year, aiming to uplift economic sentiment despite recent consumer confidence drops.
  • Haze in northern provinces influences travel plans, prompting many holidaymakers to reroute to other destinations and encouraging secondary tourism provinces to boost marketing.
  • A majority of Thais plan domestic trips (averaging 5,232 baht per person), while a smaller percentage opts for overseas travel with significantly higher average spending (58,500 baht per person).
  • Tourism activities during the 7-day festival are forecast to generate 28 billion baht, with international visitors contributing 15.8 billion baht, partly driven by visa exemptions.
  • Over 2.3 million local and foreign visitors are expected to join Songkran festivals, with major airports anticipating a 12.3% increase in travelers compared to the previous year.
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