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Thai film industry remains resilient despite obstacles

Thai film industry remains resilient despite obstacles

13 Sept 10:34 Key points summarised by AI
  • The Thai film industry demonstrated strong resilience and growth in 2018, with the total box office doubling from 2017, largely propelled by blockbusters like "Nakee 2" and other films surpassing Bt100 million.
  • The Thai government actively promotes its cinema internationally, showcasing films at events like the Cannes Film Festival and fostering international collaborations, including joint ventures with Korean studios for remakes.
  • Domestic success is driven by the expansion of multiplexes into provinces, the creation of scripts that cater to regional audiences, and shrewd marketing campaigns leveraging various media platforms.
  • Despite growth, the industry faces challenges, including intense competition and limited marketing budgets for independent filmmakers, alongside an outdated censorship system that can impede creative freedom and realistic storytelling.
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