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Lawsuit accuses Facebook ad targeting of abetting bias

Lawsuit accuses Facebook ad targeting of abetting bias

13 Sept 11:47 Key points summarised by AI
  • A lawsuit accuses Facebook of enabling discrimination by allowing ad targeting to exclude women and older individuals from financial service offers like loans and investments.
  • Filed by two law firms on behalf of a 54-year-old woman, the suit seeks class-action status, arguing Facebook's tools unlawfully deny equal access to financial opportunities.
  • Facebook is reviewing the complaint, stating its policies prohibit discrimination and highlighting recent changes made to prevent misuse in housing, employment, and credit ads.
  • The plaintiffs contend Facebook's reforms have not been extended to general financial services ads, only to a limited area of credit ads, leaving other discriminatory practices unaddressed.
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