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“Build ASEAN brands” – AirAsia CEO Fernandes

“Build ASEAN brands” – AirAsia CEO Fernandes

13 Sept 08:49 Key points summarised by AI
  • AirAsia CEO Tony Fernandes urged ASEAN governments to actively support the creation and strengthening of 'ASEAN brands' to unlock the region's economic potential.
  • Fernandes highlighted that despite ASEAN being the world's fourth-largest economy, visible and invisible barriers prevent local brands from achieving significant regional impact.
  • He emphasized the need for governments to dismantle existing rules that favor external investments over internal ASEAN businesses, encouraging more intra-ASEAN trade.
  • Citing AirAsia's success as an example, Fernandes showcased how entrepreneurial spirit, diversity, and support for local SMEs can thrive within the ASEAN market.
  • He reiterated ASEAN's strong potential due to its large and diverse population, advocating for businesses to view the region as a unified market for brand building.
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