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Sanitary napkin: big market for this delicate product

Sanitary napkin: big market for this delicate product

23 Sept 04:48 Key points summarised by AI
  • The Thai government clarified that sanitary napkins are essential, subject to a 7% VAT, refuting a viral report that classified them as luxury items with a 40% tax.
  • Thailand's sanitary napkin market is substantial, valued at Bt5.3 billion annually, with an estimated 140 million pieces used monthly by over 20 million women of reproductive age.
  • The competitive market drives product innovation, offering diverse choices from basic pads to organic, pH-balanced, fragranced, and specialized options like tampons and nighttime pads.
  • Despite being a necessity, menstruation and sanitary napkins still face social taboos in some regions, impacting women's comfort when purchasing these essential products.
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