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The festive season may not be that merry due to low spending

The festive season may not be that merry due to low spending

13 Sept 23:41 Key points summarised by AI
  • Thai households anticipate reduced spending for the 2020 festive season, with Bangkokians' New Year spending projected to contract by 3.2% due to economic uncertainty and a desire to save.
  • This decline reflects the first drop in a decade for both household income (down 2.1%) and expenditure (down 0.9%) in Thailand during the first half of 2019.
  • Contributing factors include lower income for workers and farmers, increased household debt reaching historical highs, and a significant decrease in savings, leaving many families with a limited financial cushion.
  • Consumers are cutting back on luxury items and gifts, with the 'No Gift Policy' further impacting corporate spending, particularly in the gift basket segment.
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