Thai PBS Thai PBS
Saudi uses sports 'soft power' as lever of influence

Saudi uses sports 'soft power' as lever of influence

13 Sept 10:38 Key points summarised by AI
  • Saudi Arabia is investing billions in hosting major international sporting events, including the Dakar Rally, boxing, and football tournaments, as a 'soft power' strategy to boost its global image.
  • This drive aims to diversify the kingdom's oil-reliant economy, attract international tourists, and project a moderate image as part of Crown Prince Mohammed bin Salman's Vision 2030.
  • Critics, however, accuse Saudi Arabia of 'sportswashing,' using these high-profile events to deflect attention from its human rights abuses and suppress public frustration over economic downturns.
Read full article
Sports 1/2
Skip > Skip >