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Feminist, fashionable and fighting for sustainability: India's Anita Dongre

Feminist, fashionable and fighting for sustainability: India's Anita Dongre

13 Sept 07:22 Key points summarised by AI
  • Anita Dongre, a pioneering woman in a male-dominated industry, champions women's economic empowerment, offering jobs and training to rural women and promoting inclusive, non-traditional narratives in her fashion campaigns.
  • Her global brand, worn by celebrities, encompasses multiple clothing lines and fine jewelry, known for its size-inclusive designs and bold, modern aesthetic.
  • Dongre's core ambition is to transform her $105 million company into a carbon-neutral enterprise, implementing eco-friendly practices in her factory and utilizing sustainable fabrics, while advocating for businesses to prioritize environmental responsibility over pure profit.
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