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Thailand tourism to contract by 1.69 trillion baht this year – Kasikorn Research

Thailand tourism to contract by 1.69 trillion baht this year – Kasikorn Research

1 Oct 07:00 Key points summarised by AI
  • Thai tourism faces a projected 1.69 trillion baht revenue loss this year, primarily due to the COVID-19 pandemic and diminished tourist purchasing power.
  • Despite a potential recovery next year, the sector will struggle to return to pre-pandemic levels as strict public safety measures, including screenings and social distancing, remain in effect.
  • Tourism operators must adapt by prioritizing safety protocols, implementing online check-ins, temperature screenings, and minimizing physical contact in all services.
  • A proactive approach is crucial, requiring operators to actively engage potential customers, offer comprehensive package tours in collaboration with airlines, and facilitate online sales of local products.
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