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In full [virtual] bloom

In full [virtual] bloom

15 Sept 00:33 Key points summarised by AI
  • "Pak Khlong Strikes Back!" is an innovative project launched by Asst Prof Supitcha Tovivich to revitalize Bangkok's historic Pak Khlong Talad flower market, affected by the pandemic and urban changes.
  • The initiative employs digital and augmented reality (AR) experiences, including interactive quizzes and AR flower hunts, to attract younger generations and new visitors to the market.
  • These engaging activities aim to bridge the virtual and physical, encouraging participants to explore the market's unique identity, discover its real flowers, and acknowledge the dedicated people who sustain it.
  • The project seeks to inject new life and a fresh perspective into the market, ensuring its continued relevance and appreciation by a broader audience.
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