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Putting old-town Phimai back on the map
AI In-brief 24 Sept 09:09

Putting old-town Phimai back on the map

  • A university research group initiates the "Phimai Heritage Project" to spotlight the town's overlooked cultural charms and local way of life, aiming to attract tourists beyond its historical park.
  • The project actively works to preserve unique local traditions, such as the labor-intensive "mee Phimai" noodle making and the traditional "rua i-pong" canoe, which are fading due to lack of recognition and changing lifestyles.
  • New initiatives include creating a comprehensive tourist map showcasing local communities, museums, natural attractions, and culinary heritage, while integrating local imagery into souvenirs to boost economic development.
  • Researchers are now focused on assisting Phimai residents in developing self-sustained community-based tourism, offering bespoke culinary tours, workshops, and historical experiences to engage visitors deeply with the town's culture.
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