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Crazy about croissants

Crazy about croissants

13 Sept 14:12 Key points summarised by AI
  • Thais are currently gripped by a massive "croissant mania," with people happily queuing for hours or enduring months-long waits for pre-orders of the French pastry.
  • The accessibility and quality of croissants have significantly evolved, moving from exclusive five-star hotels to affordable supermarket options and now a multitude of independent and chain bakeries across the country.
  • This surge in popularity is driven by advancements in baking science, the influence of French culinary schools, the availability of high-quality imported ingredients, social media amplification, and increased demand for comfort food during pandemic lockdowns.
  • Thai bakers have innovated extensively, introducing diverse and unique croissant flavors beyond traditional varieties, such as green tea, truffle, and salted egg, making them highly adaptable to modern delivery services and appealing to a broader consumer base.
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