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The momentum was missed, and the PM’s message was off track

The momentum was missed, and the PM’s message was off track

11 Sept 06:59 Key points summarised by AI
  • Thai Prime Minister Prayut Chan-o-cha's televised address drew widespread criticism for missing crucial momentum and delivering an off-track message during a national crisis.
  • Experts highlight that effective crisis leadership demands empathy, confidence-building, and clear communication to unite society and guide behavioral change, citing examples of varied global leadership styles.
  • PM Prayut's military-style address failed to reassure the public, largely focusing on berating critics rather than providing essential updates on vaccines and future national steps.
  • Communication is the 'last mile' in crisis leadership; the PM must speak to the nation's heart, outline government actions, and acknowledge any missed steps to foster unity and collective effort.
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