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Curtain closes on the legendary sukiyaki restaurant in Bangkok's Siam Square

Curtain closes on the legendary sukiyaki restaurant in Bangkok's Siam Square

13 Sept 10:42 Key points summarised by AI
  • Coca Siam Square, a legendary sukiyaki restaurant in Bangkok, has permanently closed after 54 years, marking the end of an era for a pioneering eatery.
  • The restaurant held significant cultural importance, serving as a popular hangout spot for generations of youngsters and a landmark in Siam Square before the rise of modern malls.
  • Its closure, primarily due to the severe impact of the COVID-19 pandemic, triggered an unexpected outpouring of emotional reactions and memories from loyal customers.
  • While the iconic branch is gone, Coca Holding International continues operations at other locations and aims to adapt its business model to navigate the challenges posed by the pandemic.
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