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Rolls-Royce launches tailor-made automobile for just three clients

Rolls-Royce launches tailor-made automobile for just three clients

13 Sept 03:02 Key points summarised by AI
  • Rolls-Royce unveiled the "Boat Tail," an ultra-exclusive, bespoke vehicle crafted for only three clients, reviving the art of coachbuilding where clients dictate the design.
  • Each Boat Tail features opulent, hand-crafted details like a yacht-inspired rear for alfresco dining and Swiss timepieces, with a speculated price around $26 million.
  • This launch follows Rolls-Royce's record first-quarter sales, signaling a strong recovery in the luxury market as wealthy individuals seek to enjoy life post-lockdowns.
  • Rolls-Royce plans to continue these niche coachbuilding projects every other year while also committing to a fully electric lineup within the current decade.
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