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How Going back to basics has rekindled authenticity in a canal-side town
AI In-brief 21 Sept 05:22

How Going back to basics has rekindled authenticity in a canal-side town

  • The COVID-19 pandemic halted tourism in Amphawa, a popular agrotourism destination, prompting it to revert to its authentic, pre-tourism state.
  • This shift transformed the visitor experience into a tranquil, genuine rural retreat, allowing guests to witness natural wonders like fireflies directly from their riverside cottages.
  • Amphawa's famous floating market now primarily serves locals, reflecting a significant departure from its bustling past, with quieter canals and a revitalized natural environment.
  • Local businesses, like Baan Rim Klong Homestay, adapted by offering basic services and implementing strict health protocols to prioritize community safety and retain staff.
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