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Netflix confirms move into video games as its growth slows

Netflix confirms move into video games as its growth slows

13 Sept 08:03 Key points summarised by AI
  • Netflix reported its slowest subscriber growth in eight years, adding only 1.5 million in Q2 and 5.5 million in the first half of 2021, a stark decline from its pandemic-fueled surge.
  • To counteract this slowdown and enhance subscriber value, Netflix confirmed its entry into video games, which will be included in existing subscriptions at no extra cost.
  • The streaming giant plans to initially focus on mobile games, often linked to its popular programming, with a long-term vision to expand to consoles and TV sets, aiming to deepen subscriber engagement.
  • This strategic expansion into the competitive gaming market is a multi-year initiative designed to drive future subscription growth and potentially allow for future price adjustments, rather than providing an immediate boost.
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