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China orders gaming giants to cut 'effeminate' gender imagery

China orders gaming giants to cut 'effeminate' gender imagery

13 Sept 10:39 Key points summarised by AI
  • Chinese authorities have ordered gaming giants like Tencent and NetEase to remove content perceived as breeding "effeminacy," promoting money-worship, and violence, as part of a broader effort to direct youth culture and gender ideals.
  • This directive is the latest in Beijing's tightening grip on the technology sector, which has already seen curbs on children's gaming time and a call for more "masculine" representations in media.
  • The move is driven by a perception among conservative Communist Party leaders that "effeminate men" are physically weak and emotionally fragile, inferring they cannot defend the nation, and anxiety over ambiguous representations of sexuality.
  • The announcement caused a significant drop in the share prices of major Chinese gaming and tech companies, as investors reacted to the intensifying regulatory oversight and uncertainty.
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