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Thai exporters advised to adjust to meet new challenges next year to stay competitive

Thai exporters advised to adjust to meet new challenges next year to stay competitive

14 Sept 20:34 Key points summarised by AI
  • Thai exporters must adapt to new challenges in 2022, as current advantages fostering two-digit growth (e.g., global recovery, high demand) are set to diminish.
  • Anticipate significant hurdles including a potential 6-fold surge in shipping rates and increasing container scarcity, which will erode the competitiveness of Thai products.
  • Diversify market reach by exploring new destinations like South Africa and Latin America, rather than solely relying on traditional markets.
  • Empower SMEs with new business platforms, government assistance, and education on risk management and foreign consumer insights to boost their limited export engagement.
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