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Can ‘Madame Football’ revive sinking fortunes of Thailand’s national team?

Can ‘Madame Football’ revive sinking fortunes of Thailand’s national team?

14 Sept 05:57 Key points summarised by AI
  • Nualphan Lamsan, known as 'Madame Paeng,' has been appointed manager of both the Thai men’s senior and under-23 national football teams, an unprecedented move aimed at revitalizing their struggling performance.
  • A successful businesswoman, she previously led the Thai women’s national team to two FIFA Women's World Cup Finals and transformed Port FC into a top domestic club, renowned for her significant financial and strategic contributions.
  • In Thailand, the team manager's role focuses on overall policy and finance, requiring personal investment, rather than direct footballing strategy or tactics, placing a heavy financial burden on Nualphan.
  • She faces the immense challenge of restoring Thailand's former footballing prestige, which has seen the men's team underperform and lose regional dominance, with immediate tests at the Asian Cup Qualifying and the AFF Championship.
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