Lucrative opportunities for Thailand in the alternative protein market

13 Sept 10:42 Key points summarised by AI

Thailand's alternative protein market is experiencing rapid growth, with major fast-food chains like KFC and Burger King introducing plant-based menus to cater to increasing year-round demand from vegetarians and flexitarians.
KResearch forecasts the Thai food-tech plant-based protein market to reach 4.5 billion baht this year, driven by consumer health concerns, ethical considerations, and environmental awareness.
Both large corporations and SMEs are actively investing in this trend, positioning Thailand to become a significant global hub for producing and exporting diverse, high-quality plant-based products.

The Buddha comes home

20 Oct 15:38 Key points summarised by AI

Chong Para is an annual three-day festival in Mae Hong Son, Thailand, where the Shan people celebrate the Buddha's mythical return from Tavatimsa heaven, marking the end of Buddhist Lent.
Families construct intricate "Chong Para" miniature palaces, decorated with colorful paper and ornaments, as an act of faith and a means of preserving traditional Shan craftsmanship across generations.
The festival transforms the quiet mountain town with vibrant folk music, traditional Shan bird dances, martial arts performances, and lively processions, immersing visitors in local culture.
It offers a unique glimpse into the living Shan traditions of Mae Hong Son, distinct from other northern Thai regions, fostering community bonds and cultural transmission.