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Music fans spend more time listening to tunes during pandemic -study

Music fans spend more time listening to tunes during pandemic -study

14 Sept 02:01 Key points summarised by AI
  • Global music fans significantly increased their listening time to an average of 18.4 hours weekly during the COVID-19 pandemic, turning to music for comfort and healing.
  • This surge was primarily fueled by subscription audio streaming, video streaming, radio, and short-form video apps like TikTok, with a notable 51% rise in subscription audio streaming.
  • The 'Engaging with Music 2021' study, surveying 43,000 fans across 21 countries, also highlighted growing engagement with new music experiences, including live streaming and in-game events.
  • Music played a crucial role in lifting spirits during the pandemic, with 87% of respondents reporting it helped, and new releases offering solace, especially for younger demographics.
  • Despite increased engagement, the study revealed a persistent challenge: nearly one-third of surveyed fans admitted to using illegal or unlicensed methods to access music.
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