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Thais read more than you think!

Thais read more than you think!

23 Sept 06:15 Key points summarised by AI
  • The pandemic significantly boosted reading habits among Thais, with many turning to books and e-books for relaxation and escape.
  • Contrary to old perceptions, a survey reveals Thais now read approximately 80 minutes daily, predominantly through electronic media.
  • TK Park experienced a 100% surge in e-book lending and membership during lockdowns, highlighting a strong demand for digital learning and self-improvement resources.
  • TK Park has adapted to a "new normal" with enhanced physical and digital services, fostering a lifelong learning ecosystem across Thailand.
  • Despite the rise of digital reading, many Thais still value physical books for deeper engagement and the tangible experience they offer, while acknowledging the broad benefits of reading in any format.
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