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Lessons for Thailand from South Korea's soft power

Lessons for Thailand from South Korea's soft power

15 Sept 08:24 Key points summarised by AI
  • South Korea's global soft power, exemplified by K-pop and K-dramas, emerged from strategic government investment in its entertainment industry since the 1990s, inspiring nations like Thailand.
  • Soft power, defined by Joseph Nye, is a nation's ability to attract and persuade through its culture, political ideals, and policies, distinct from hard power's coercive nature.
  • Thailand, motivated by K-pop star Lalisa Manobal's international success, aims to develop its soft power, with experts suggesting infrastructure investment and leveraging its '5Fs' (food, film, fashion, fighting, festival).
  • Global indices rank Germany as the top soft power, with South Korea at 11th and Thailand at 33rd, underscoring Thailand's need for a comprehensive strategy beyond mere cultural exports.
  • Experts advise Thailand to address challenges like censorship and make sustained investments in its creative industries, emulating South Korea's planned approach to fully realize its cultural potential.
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