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Picasso heirs launch digital art piece to ride 'crypto' wave

Picasso heirs launch digital art piece to ride 'crypto' wave

25 Sept 07:12 Key points summarised by AI
  • Picasso's heirs, Marina and Florian Picasso, are venturing into 21st-century commerce by selling 1,010 digital art pieces (NFTs) of a previously unseen ceramic work by the famed artist.
  • This move aims to bridge the traditional fine art world with the burgeoning 'crypto' asset market, leveraging the NFT trend to attract a younger audience to Picasso's legacy.
  • The NFTs are based on a vibrant ceramic piece from October 1958, described as a 'joyful' and expressive face, with sales commencing on platforms like Nifty Gateway and Origin Protocol.
  • Each NFT purchase will include exclusive music created by Florian Picasso, John Legend, and Nas, with a portion of the proceeds designated for nursing and carbon reduction charities.
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