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New livestream business model sparks fierce debate, backlash

New livestream business model sparks fierce debate, backlash

14 Sept 05:30 Key points summarised by AI
  • A new livestreaming business model enables traders to sell products directly from wholesale markets using only a smartphone, circumventing the need for upfront capital and inventory.
  • This innovative method has ignited a fierce debate and backlash among some store owners, who fear the exposure of wholesale prices will harm traditional retail partners operating on slim margins.
  • Conversely, other shop owners embrace livestreaming as a potential sales booster during economic downturns, highlighting a significant divide within the retail community regarding its benefits and drawbacks.
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Economy 1/3
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