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Flower power takes a knock ahead Valentine’s Day

Flower power takes a knock ahead Valentine’s Day

1 Oct 11:58 Key points summarised by AI
  • Valentine's Day spending in Thailand is projected to hit a 15-year low due to the pandemic and economic recovery, with over half of respondents planning low-key, at-home celebrations.
  • Roses, a popular Valentine's gift, are experiencing severe shortages and price hikes, with costs expected to double due to global production decreases, supply chain disruptions, and fewer local growers.
  • Consumers are shifting towards more practical and budget-conscious gifting, opting for smaller items, value-for-money presents, or thoughtful, sentimental gifts over traditional expensive flowers and balloons.
  • Florists and gift shops face significant challenges, including reduced advance orders and slower business, prompting them to advise customers to order early, be flexible with flower choices, and adapt to changing consumer demands.
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Economy 1/3
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