Probe underway over liquor advertising with K-pop idol 'Lisa' as brand ambassador

15 Sept 05:59 Key points summarised by AI

Thai authorities are investigating an advertisement featuring K-pop idol Lisa as a liquor brand ambassador following multiple public complaints.
The probe focuses on potential violations of Thailand's Alcoholic Beverage Control Act and regulations that prohibit online alcohol sales and promotion.
Violations of these regulations can lead to fines or imprisonment, despite public criticism regarding the overall effectiveness of current alcohol control measures.
The Alcoholic Beverage Control Committee also provided guidance to Lisa's fans on how to legally share her images by blurring the alcoholic product or its logo.

Thailand News in Brief