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Myanmar military's beer sales tumble after junta boycott

Myanmar military's beer sales tumble after junta boycott

13 Sept 11:19 Key points summarised by AI
  • Myanmar Beer, once a market leader, has seen sales plummet due to a widespread consumer boycott protesting the military junta's coup.
  • The boycott led Japanese brewing giant Kirin to terminate its partnership with the military-backed conglomerate, significantly impacting the brand's profitability.
  • Businesses continuing to sell Myanmar Beer have faced public backlash, removal of branding, and even violent attacks, while rival breweries gain market share.
  • Despite the national boycott, some regions like the military-built capital Naypyidaw and Rakhine state continue to consume Myanmar Beer due to varying political dynamics.
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