Thai PBS Thai PBS
Thailand’s soft power ranked 35th globally

Thailand’s soft power ranked 35th globally

14 Sept 02:35 Key points summarised by AI
  • Thailand's global soft power ranking slipped to 35th in 2022, a decline from 33rd, assessed by factors like reputation, influence, and COVID-19 response.
  • Rapper Milli's Coachella performance, featuring mango sticky rice, significantly raised international awareness of "Thai-ness," positively impacting the "Culture and Heritage" pillar.
  • Experts caution that Thailand's attractiveness will continue to decline unless the government actively fosters a creative economy and supports artists to develop future soft power.
Read full article
Thai PBS World 1/1
Skip > Skip >