Lazada faces boycott in Thailand over controversial TikTok video, apologises

23 Sept 06:30 Key points summarised by AI

Lazada faced a widespread boycott in Thailand after a promotional TikTok video, featuring an influencer in a wheelchair, sparked outrage for allegedly mocking the disabled and a royal family member.
The controversial video quickly led to the #BanLazada hashtag trending on Thai Twitter, prompting many users to call for the deactivation and removal of the Lazada app.
Lazada promptly issued an apology, acknowledging the content as an "unacceptable mistake" and "hurtful and demeaning," and confirmed the immediate removal of the offending post.
The e-commerce platform reiterated its commitment to inclusivity and respect, stating that such content breaches its core values and does not condone the mockery of others, including those with disabilities.

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