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What's in a name? Rebranded McDonald's outlets open in Russia

What's in a name? Rebranded McDonald's outlets open in Russia

13 Sept 12:44 Key points summarised by AI
  • McDonald's restaurants in Russia have reopened under new Russian ownership and the name "Vkusno & tochka" ("Tasty and that's it"), featuring a new logo resembling an 'M' made of two fries and a burger.
  • The rebranded chain plans to reopen all 850 former McDonald's locations by the end of summer, maintaining the old interiors while removing previous branding. The menu is smaller, omits signature items like the Big Mac, and offers slightly lower prices.
  • Siberian businessman Alexander Govor has acquired the franchise at a "symbolic" price, committing to invest up to 7 billion roubles ($126 million) this year and retaining the tens of thousands of employees.
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