The social-media wizardry behind Bangkok Governor Chadchart’s popularity
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The social-media wizardry behind Bangkok Governor Chadchart’s popularity
13 Sept 13:39Key points summarised by AI
Governor Chadchart's immense online popularity is driven by his authentic character, easygoing attitude, and direct engagement, often writing his own insightful posts and conducting live broadcasts.
His communication team employs a meticulous strategy, focusing on relevant, thoroughly vetted content, a 'fun' approach, and adapting to public feedback, such as using caricatures to enhance appeal.
A comprehensive online policy platform (Chadchart.com) showcases over 200 policies, allowing citizens to explore specific areas of interest and demonstrating his in-depth understanding and responsiveness to public needs.
Chadchart's strong academic background, professional experience, and relatable persona (e.g., inspiring 'world's strongest minister' memes) contribute to a powerful personal brand that fosters widespread trust and recognition.
Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.