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Putting Yala back on track by turning it into a center of Malay fashion

Putting Yala back on track by turning it into a center of Malay fashion

13 Sept 11:12 Key points summarised by AI
  • Yala City Municipality is launching the "Pakaian Melayu" exhibition (Aug 5-7) to establish itself as a center for Malay fashion, aiming to boost the local economy and well-being post-COVID.
  • The three-day event will feature sales, exhibitions, design contests, fashion shows, and workshops, anticipated to attract 6,000 participants from Thailand, Indonesia, Malaysia, and Brunei.
  • Mayor Pongsak Yingchoncharoen envisions Yala leveraging its strong fashion potential and significant Muslim population to foster local entrepreneurs, develop unique brands, and transform the city's image.
  • This initiative, along with the successful Yala Marathon, is part of a strategic plan to rehabilitate the economy, enhance local pride, and position Yala as a smart city, offering visitors positive first-hand experiences.
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