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South Korea and Thailand team up to drive tourism back to the boom times

South Korea and Thailand team up to drive tourism back to the boom times

13 Sept 14:01 Key points summarised by AI
  • Thailand and South Korea are actively collaborating to revitalize their tourism industries, aiming to restore pre-pandemic visitor numbers and foster mutual growth.
  • The Korea Tourism Organisation (KTO) in Bangkok focuses on attracting Thai tourists by leveraging the strong appeal of K-culture, including K-pop experiences, and promoting diverse regional destinations beyond Seoul.
  • Both governments will designate 2023-2024 as 'Thailand-Korean visit years' to significantly boost tourism, with an upcoming MoU outlining joint projects and celebrity ambassador initiatives.
  • KTO proactively addresses potential concerns by separating tourism promotion from issues like illegal workers, launching dedicated 'big welcome to Korea' campaigns and events for Thai travelers.
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