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Twitter lays off staff as Musk blames activists for 'massive' ad revenue drop

Twitter lays off staff as Musk blames activists for 'massive' ad revenue drop

13 Sept 22:47 Key points summarised by AI
  • Twitter, under new owner Elon Musk, laid off approximately half its workforce (around 3,700 employees) on Friday, citing a 'massive drop in revenue'.
  • Musk blamed civil rights groups for pressuring advertisers to pull spending, which he claims led to the revenue decline and necessitated the layoffs.
  • Key teams, including those for communications, content curation, human rights, and machine learning ethics, were heavily impacted, though the safety and integrity team saw a smaller reduction.
  • The layoffs prompted a class-action lawsuit against Twitter, alleging a violation of federal and California law for failing to provide the required 60-day advance notice.
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