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Negotiations held with FIFA to reduce cost of World Cup TV rights for Thailand

Negotiations held with FIFA to reduce cost of World Cup TV rights for Thailand

13 Sept 08:17 Key points summarised by AI
  • Thailand's Sports Authority (SAT) is actively negotiating with FIFA and its agent to reduce the US$36 million price tag for the World Cup 2022 broadcast rights.
  • The National Broadcasting and Telecommunications Commission (NBTC) has pledged 600 million baht, covering only a portion of the 1.33 billion baht sought, necessitating additional funding from private companies.
  • Industry executives have advised the government to carefully review the contract, noting a significant price increase from previous World Cup deals and the separation of Thailand's rights from a regional package.
  • Despite financial hurdles and pending issues like advertising rights and tax deductions for private contributors, the Deputy Prime Minister has assured that Thai audiences will be able to watch the matches.
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