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What’s hot and what’s not in the year to come

What’s hot and what’s not in the year to come

13 Sept 14:59 Key points summarised by AI
  • Digital convenience and flexible work models dominate: Cashless payments, e-tickets, and voice search are in, while "work from anywhere" replaces "work from home" as the preferred flexible work arrangement.
  • Entertainment shifts towards diverse and immersive experiences: TikTok and boy romance series gain popularity, alongside large-scale music festivals, signaling a preference for engaging and communal content over traditional formats and solo concerts.
  • Local flavors and unique venues redefine lifestyle choices: Thai desserts like Ba-bin, Isan-styled raw meat (Soi-ju), and "secluded bars" (bar lup) are trending, as are cafes in charming old buildings, reflecting a desire for authentic and distinctive experiences.
  • Personal growth and conscious consumption drive new trends: The rise of EV cars, realistic female characters in media, and self-help books indicate a societal focus on sustainability, equality, and continuous self-improvement.
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