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TAT aims to make the whole year high season for travel in Thailand

TAT aims to make the whole year high season for travel in Thailand

13 Sept 14:36 Key points summarised by AI
  • The Tourism Authority of Thailand (TAT) plans to establish year-round high season by boosting both domestic and inbound tourism.
  • Domestic tourism will be driven by promoting unique regional identities, such as 'old days' charm in the North, 'Trendy C2' in Central, luxury convenience in the East, gastronomy in the Northeast, and 'Savoury South' in the South.
  • Inbound tourism will focus on medical and wellness travel, leveraging Thailand's robust infrastructure and health services to attract tourists seeking treatments and longer stays.
  • TAT is also developing virtual tourism initiatives, while the overall success of the strategy depends on maintaining high service standards and ensuring political stability.
  • Economists anticipate foreign tourist numbers to double to 20 million this year, positioning tourism as a significant economic driver for Thailand.
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