TAT aims to make the whole year high season for travel in Thailand
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TAT aims to make the whole year high season for travel in Thailand
13 Sept 14:36Key points summarised by AI
The Tourism Authority of Thailand (TAT) plans to establish year-round high season by boosting both domestic and inbound tourism.
Domestic tourism will be driven by promoting unique regional identities, such as 'old days' charm in the North, 'Trendy C2' in Central, luxury convenience in the East, gastronomy in the Northeast, and 'Savoury South' in the South.
Inbound tourism will focus on medical and wellness travel, leveraging Thailand's robust infrastructure and health services to attract tourists seeking treatments and longer stays.
TAT is also developing virtual tourism initiatives, while the overall success of the strategy depends on maintaining high service standards and ensuring political stability.
Economists anticipate foreign tourist numbers to double to 20 million this year, positioning tourism as a significant economic driver for Thailand.
Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.