Thailand to use the “5Fs” of soft power to promote tourism this year

14 Sept 00:18 Key points summarised by AI

Thailand plans to significantly boost tourism by leveraging its "5Fs" soft power: Thai food, films, fashion, fighting (Muay Thai), and festivals.
The government declares 2023 the "Year of Thai Gastronomy," featuring the Bangkok International Food Festival and expanding culinary walking streets.
A major "Amazing Muay Thai Festival" on February 6th will showcase 3,500 boxers, aiming for a Guinness World Record, alongside other cultural festivals like Songkran.
A "Film City Tour Package" will be launched to promote tourism through the Thai film industry, complementing ongoing cultural celebrations.

Lamphun in a New Light

Today 15:02 Key points summarised by AI

Lamphun illuminates its ancient city with two concurrent light festivals: the high-tech VIJIT Thailand @ LAMPHUN and the traditional Hundred Thousand Lantern Festival.
VIJIT Thailand @ LAMPHUN transforms historic landmarks into an outdoor gallery, using projections and multimedia to animate Lamphun's history, including Queen Chamadevi's story.
The Hundred Thousand Lantern Festival, part of Yi Peng, fills temples and streets with countless traditional lanterns, symbolizing Buddhist devotion and personal wishes.
These festivals offer a unique after-dark experience, blending contemporary light art with centuries-old Lanna traditions, connecting visitors to Lamphun's past and faith.