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Most baby formula health claims not backed by science: study

Most baby formula health claims not backed by science: study

13 Sept 09:44 Key points summarised by AI
  • A new study reveals that the vast majority of health claims on baby formula products globally are not supported by rigorous scientific evidence, leading researchers to advocate for plain packaging.
  • Researchers analyzed 608 products across 15 countries, finding that common claims like supporting brain development or strengthening immune systems often lacked specific ingredient links or scientific references.
  • When scientific evidence was cited, over half referred to weak sources like reviews or animal studies, and only 14% pointed to human clinical trials, with 90% of those having a high risk of bias or industry ties.
  • The study highlights concerns that misleading marketing, particularly for premium formulas, can distress parents; experts urge governments and regulatory authorities to scrutinize these unsubstantiated claims.
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