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TCEB develops five-year plan that pushes Thailand into the top ranks of preferred MICE destinations

TCEB develops five-year plan that pushes Thailand into the top ranks of preferred MICE destinations

14 Sept 07:36 Key points summarised by AI
  • TCEB launched an ambitious five-year strategic plan (2023-2027) to attract over 160 million MICE travelers and generate 945 billion baht, solidifying Thailand's position as a premier global business events destination.
  • The plan focuses on winning more global events through strategic partnerships and bidding, expanding into new markets like the Middle East and Central Asia while maintaining core Asia-Pacific focus.
  • Key initiatives include enhancing destination competitiveness by leveraging diverse local identities, implementing innovative MICE solutions with tech startups and big data, and fostering an agile, high-performance organization.
  • A significant pillar is transforming the MICE industry through sustainable event management practices, promoting carbon-neutral events, and supporting international sustainability certifications for organizers.
  • Building on strong Q1 FY2023 performance, Thailand projects 18.55 million MICE travelers and 109 billion baht in revenue for FY2023, supported by a robust calendar of major international events.
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