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Thailand will not pay ฿28m to Cambodia for SEA Games broadcast rights

Thailand will not pay ฿28m to Cambodia for SEA Games broadcast rights

20 Sept 12:55 Key points summarised by AI
  • Cambodia is demanding US$800,000 (฿28 million) for live broadcast rights to the upcoming SEA Games, a price deemed excessively high by participating countries, including Thailand.
  • Thailand's Sports Authority (SAT) cannot afford the fee and plans to negotiate for a reduction, potentially seeking government assistance if negotiations fail.
  • This high charge significantly deviates from historical norms, where SEA Games hosts typically charge only token fees (e.g., US$5,000-US$10,000), with past attempts at high fees (like Laos in 2009) also going unpaid.
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