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Gucci coup: Gen Prawit gets trendy to woo army of young voters

Gucci coup: Gen Prawit gets trendy to woo army of young voters

24 Sept 18:57 Key points summarised by AI
  • General Prawit Wongsuwan, 77, has adopted a trendy wardrobe featuring designer brands and a 'kind and friendly uncle' persona during public appearances.
  • This image makeover is widely interpreted by political analysts as a strategic effort to appeal to millions of young voters (Generation Y and Z) ahead of the upcoming general election.
  • Despite Prawit's denial, the transformation aims to shed his military strongman reputation and compete with other prime ministerial candidates for the crucial youth demographic, with the ruling party nominating him as its sole candidate.
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