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Ambitious goal to make Thailand’s content producers more competitive

Ambitious goal to make Thailand’s content producers more competitive

13 Sept 08:58 Key points summarised by AI
  • Thailand's Creative Economy Agency (CEA) launched 'Content Lab' to empower local digital content, film, and series talents, aiming to boost their global competitiveness and leverage soft power.
  • Despite a 50 trillion baht global market opportunity, Thai content faces significant hurdles, including fierce competition, funding gaps, low pay for creatives, limited opportunities for new talent, and a critical shortage of quality scripts.
  • The initiative prioritizes talent development, with partners like PTT offering advanced tech training (XR, AR, VR), to elevate production standards and ensure content resonates internationally, while addressing urgent needs for improved working conditions to retain talent.
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