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Kickboxing, gold fever, and TV rights: The stormy history of SEA Games

Kickboxing, gold fever, and TV rights: The stormy history of SEA Games

20 Sept 07:02 Key points summarised by AI
  • Host nations consistently leverage their advantage by selecting sports disciplines and adjusting medal counts to ensure they top the medal tally, aiming to boost national pride and government popularity.
  • The 32nd SEA Games in Cambodia ignited controversy by replacing 'Muay Thai' with the local 'Kun Khmer,' prompting protests and a boycott from Thailand due to the sport's lack of international recognition.
  • Cambodia set an unprecedented US$800,000 price for broadcast rights, significantly higher than any previous Games, leading to Thailand's refusal to pay and rare public unity against the exorbitant cost.
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