Jet nosedives and erupts into fireball near busy roadway in South Florida
Japan launches new national agency to deal with disasters
Twitter ad revenue to plummet 28% in 2023: forecast
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AI In-brief13 Sept 14:36
Twitter ad revenue to plummet 28% in 2023: forecast
Twitter's ad revenue is projected to fall by 28% in 2023, with Insider Intelligence slashing its forecast to $2.98 billion, primarily due to advertisers' distrust in Elon Musk's leadership.
Advertisers have pulled back significantly following Musk's tumultuous takeover, citing concerns over loosened content moderation, mass layoffs, and an increase in hateful content and technical glitches.
Efforts to boost subscription services are not expected to offset the substantial loss in ad revenue, as major advertisers continue to suspend their activity on the platform.
User engagement is also declining, with daily time spent on Twitter dropping as users lose interest in Musk's management and the platform struggles to compete in social video.
AI In-briefYesterday 17:12
Japan launches new national agency to deal with disasters
Japan established a new National Disaster Management Agency to centralize preparedness, emergency response, and reconstruction efforts, addressing a critical gap in its historically reactive disaster management approach.
The agency aims to bolster readiness for potential megaquakes along the Pacific coast, in Tokyo, and Mount Fuji eruptions, drawing lessons from past disasters like the 2011 quake and tsunami.
Reconstruction Minister Goshi Hosono, managing the agency, issued urgent calls for citizens and municipalities to review home safety, evacuation procedures, and stock emergency supplies for at least three days.
A key objective is to significantly improve conditions at evacuation centers by providing better facilities like portable toilets, hot food, and proper bedding, addressing past criticisms linked to health problems and fatalities.