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Twitter ad revenue to plummet 28% in 2023: forecast
AI In-brief 13 Sept 14:36

Twitter ad revenue to plummet 28% in 2023: forecast

  • Twitter's ad revenue is projected to fall by 28% in 2023, with Insider Intelligence slashing its forecast to $2.98 billion, primarily due to advertisers' distrust in Elon Musk's leadership.
  • Advertisers have pulled back significantly following Musk's tumultuous takeover, citing concerns over loosened content moderation, mass layoffs, and an increase in hateful content and technical glitches.
  • Efforts to boost subscription services are not expected to offset the substantial loss in ad revenue, as major advertisers continue to suspend their activity on the platform.
  • User engagement is also declining, with daily time spent on Twitter dropping as users lose interest in Musk's management and the platform struggles to compete in social video.
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